In 1996, Audi launched the premium compact segment with the A3 - now the third generation of the successful model is ready at the starting line. The new A3, which will debut at the 2012 Geneva Motor Show, is a high-tech car full of innovations in all areas. Versions with hybrid and alternative drive systems such as natural gas and Audi e-gas are currently in development. A version with an exceptionally efficient 1.6 TDI engine will launch on the market in 2012; it consumes just 3.8 liters of diesel/100 km (61.90 US mpg), which is equivalent to 99 g/CO2 (159.33 g/mile).

Audi ultra lightweight technology has helped to trim weight in the body of the appealing three-door car - compared to the previous model, the new A3 is now 80 kg (176.37 lb) lighter. The chassis is tuned for a sporty and agile driving style. The engines are powerful yet highly efficient, the interior offers an ambience of dynamic style. In driver assistance systems and infotainment, the new A3 offers a portfolio of technologies that redefines standards in the segment.

The car's styling visualizes the sporty character of the new A3; it gives the 4.24 meter (13.91 feet) long three-door model a powerful stance on the road. Sharp edges provide the outlines for dynamically curved sheet-metal surfaces. The overall vehicle length was kept identical to the previous model, while the wheelbase grew to 2.60 meters (8.53 feet), and the angle of the C-pillars was made low like that on a coupe. The single-frame radiator grille that is typical of Audi dominates the look of the front end. As an option, Audi can supply headlights in xenon plus technology together with LED daytime running lights; in this case, the taillights are also equipped with LEDs. Later on, full LED headlights will extend the range of features - and will be a first in the compact car segment.
The new Audi A3 will launch with three four-cylinder engines, all of which are essentially new developments. The two TFSI engines and the TDI work with 1.4, 1.8 and 2.0 liters of displacement. Their power levels are 90 kW (122 hp), 132 kW (180 hp) and 110 kW (150 hp). Compared to the previous model, fuel economy of the new A3 was improved by about 12 percent on average - with some engines the savings are even greater.
The new Audi A3 was designed with succinct lines, and its dimensions are compact. Its length of 4,237 mm (13.90 feet) and height of 1,421 mm (4.66 feet) are practically the same as on the previous model. And yet its proportions are sportier: The car's wheelbase grew by 23 mm (0.91 inches) to 2,601 mm (8.53 feet). Its front overhang is now shorter, and its width increased by 12 mm (0.47 inches) to 1,777 mm (5.83 feet).
The new Audi A3 will arrive at dealers in Germany starting in summer 2012. The entry-level version, which will follow around the end of 2012, is listed at a price of 21,600 euros.